Effective Telemarketing Skills
Professor C. Thompson
Telemarketing tends to be most strongly associated with
thick skinned individuals hammering their way through a list in
search of sales leads. It is actually a very broad term that applies
to a multiplicity of both inbound and outbound telephone marketing.
Generally a differing set of skills are required for inbound and
outbound telemarketing. Telemarketing can form an integral part of a
sales and marketing campaign, either as a tool for gathering the data
that will be the foundation for your direct marketing approaches, as
a follow up to other forms of direct marketing, or as an up-front
weapon for identifying your best sales prospects.
Are you convinced that
telemarketing is an essential part of your business? Do you have what
it takes to be an effective telemarketer? Does your team of
telemarketers possess the following?
- Telemarketing skills
- Telemarketing personality
- Telephone readiness
What is this class all about?
This workshop is designed to help participants to
develop effective skills of a telemarketer, to put into practice and
been critiqued on new skills learned.
The 4 crucial lessons that
you will learn during this 2 day seminar
Lesson
1: Introduction to Telemarketing
- The Challenge of Telemarketing
- What is & why Telemarketing
- Qualities of successful Tele-marketers
Lesson
2: Getting Organized & Ready
- Develop a positive attitude
- Set Goals
- Product Knowledge & consumer behavior
Lesson
3: Key activities
- Time management
- Work area organization
- Information Retrieval
- Telesales Plan & Prospecting
Lesson
4: Telemarketing Communication & Presentation Skills
- Voice Quality
- Tele-tone
- VIP
- Questioning Skills
- Listening Skills
- Dealing with objections
Course length: 12 hrs.
Upper intermediate
knowledge needed for these training seminars.
